Stand up paddling is the fastest growing recreational sport in the world, and it’s here to stay! Our goal at SUPCO is to inspire a movement by sharing SUP with as many people as possible.

Whether you’re a seasoned pro or taking your very first lesson, paddling on the ocean or on inland lakes and rivers, we at SUPCO aim to provide you with the ultimate SUP experience. We accomplish this by hiring the most knowledgeable staff and offering the highest quality range of SUP-related products and apparel. Our retail store serves as THE spot to buy the best board and paddle to suit your needs, and we offer rentals and demos to make sure you get exactly what you’re looking for. Whether you’re buying your first all-around board, a race board or a surf model, we have the best equipment and we know what works.

We are pioneers when it comes to SUP gear, apparel and instruction. What sets us apart from other board manufacturers, wholesalers and retailers is our commitment to continually testing and refining our products.

We have eight certified instructors who are in the water teaching every day, and eight of the most elite team riders in the world; from all of them we receive valuable feedback that we in turn use to provide our customers with the best gear at the best price.

At SUPCO we understand that what sets a good company apart from a great company is much more than the products and services it provides. We have a commitment not just to offering the best products and service, but also to giving back to our community through various philanthropic activities. We believe in doing the right thing, and partner with like-minded businesses that share our vision.